About Us

Who We Are

Stratking Marketing is a division of Stratking Advisory Services Inc., established in 2011 by Dane King.

Dane King is the Chief Marketing Officer with Stratking Marketing and President of Stratking Advisory Services Inc. and Stratking Accounting and Tax Professional Corporation.

Fo over 27 years Dane has been helping firms grow revenue, increase profitability and reduce costs.

Dane holds several accounting designations such as CPA,CMA,CGMA and ACMA

He is an Associate of the Chartered Institute of Marketing (ACIM) and Member of the Chartered Institute of Marketing (MCIM) since 2000 having completed the Post Graduate Diploma in Marketing (DipM). He is also a Financial Management Advisor (FMA) with the Canadian Securities Institute.

He was the Marketing Consulting for Stratking Advisory Services Inc. between 2011 to 2015, wherein which he established and grew the wealth management, marketing and accounting divisions. In 2015 Dane established and grew Stratking Accounting and Tax Professional Corporation, the full service CPA firm for professionals.

He was previously the Manager Planning and Product Management of First Citizens Bank. In that role he managed the Product Committee and developed or repositioned credit cards, deposit, investment products and provided marketing support for the first internat banking service in the Caribbean. On a day to day basis he managed the bank website. He attended the IBM, Web Marketing and Intelligence Course. In 2000 contributed to a 29% increase in Group profitability. In 2011 contributed to the commendable turnaround of Retail Banking after coordinating the implementation of a CRM and customer profitability system.

Stratking Advisory Services provided marketing support to RPA Canada in their rebranding to PBA Canada and helped with the design of the new PBA Canada website.

Dane is a former Professor Marketing with Seneca College.

Dane has expertise in multiple sectors including, marketing planning, marketing management, product management, web marketing and statistics, customer relationship management (CRM), product profitability analysis, customer profitability analysis, customer service improvement plans, product improvement plans, business plan witing, marketing plan writing, sales, service and marketing training, marketing research, LinkedIn marketing, Facebook marketing, Social Media Marketing, etc.

He is a Public Speaker and Writer on a variety of small business, marketing and business development issues. Dane is a regular speaker to students at the Seneca College, Entrepreneurship program and made Marketing presentations at various Associations, Community and Clubs in Ontario.

Dane has sector experience in the following sectors; banking, insurance, investments, wealth management, public accounting, professional services, IT, musical, retail, food and beverage.

Many of his recommendations and endorsements can be found in LinkedIn.